NJBA Weekly Newsletter, Friday, April 13, 2007

NJBA Board of Directors Meeting This Week

The New Jersey Broadcasters Association Board of Directors meeting was held this week at the studios and offices of NJN on Stockton Street in Trenton. Our host was Elizabeth Christopherson, Executive Director of New Jersey Public Broadcasting and President of the NJN Foundation. The agenda included reports on the NJBA Research Project, Digital Emergency Alert System an Arbitron update and open board seats, among other topics. 

Convention Committee Meets

The Mid-Atlantic States Conference Committee met Tuesday to put the finishing touches on the greatest convention ever. The subject is localism, and how localism is the driving force making New Jersey radio stations outperform. Among the convention highlights, Edison Research will present the results of the special NJBA New Jersey Audience study; David Rehr, President and CEO of NAB, will present the keynote and Jeff Haley, President and CEO of The Radio Advertising Bureau will present the endnote.  Our sessions will include selling local direct, local programming and promotion designed to win audiences; local management goals and engineering the best signal for covering the marketplace. Plus, the Best of the Best awards, NJBA Scholarships, Citizen of the Year and finally, Club Boombox, a John Mozes extravaganza.  There will be games of chance to win an HDTV, Nintendo Wii’s, HD Radio’s, Ipod’s and cash.  Some lucky person will win a 10 day Royal Caribbean Cruise for two.  Sailing from Baltimore, you will visit ports in San Juan, St. Thomas, the Dominican Republic and Haiti on Royal Caribbean’s Grandeur Of The Seas.  Sail date: November 16, 2007.  You must be present to win! 

Reserve your room now at Caesars by calling 1-800-345-7253 and tell them you are with the NJBA Convention.  The cut-off date for reservations is Friday, May 11, 2007! 

Arbitron Negotiations Crawl Forward    

The NJBA Board of Directors and Arbitron continue to negotiate the People Meter for the state of New Jersey. As it stands now, Arbitron has agreed to come up with the pricing for the people meter in all counties that have breakout books from either New York or Philadelphia Counties. The negotiations are proceeding along a positive path, abet at a snails pace. 

NJBA Board Of Directors Say No To Satellite Monopoly

By unanimous vote, the New Jersey Broadcasters Association Board of Directors voted to oppose the merger of XM and Sirius Satellite Radio. The board cited the fact that by having the two services compete benefits the listening public, in both the programming and the pricing. As the satellite operators compete for listeners, the public wins. The satellite companies have been losing millions of dollars in operating revenue every single month, and although they have talked about turning the corner on profit, it hasn’t happened yet and is not likely to happen in the foreseeable future.  

Please run spots promoting the Howard L. Green Humanitarian Award as often as possible.  Thanks! 

Reminders: Keep your FCC inspection up to date.  It’s the cheapest insurance you can get.

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