NJBA Weekly Newsletter, Friday, May 4, 2007

Congrats To Greater Media

Greater Media New Jersey was the first company to complete registration for its entire staff to attend the Mid-Atlantic States Conference being held at Caesars in Atlantic City, June 4 & 5. Now its your turn to register and registration is easy. Just click on www.njbroadcasters.org  and you will be taken to the NJBA website. From the tabs at the top of the page, click “events/ convention” and you will be taken to the registration page. Sign in, and then fill out the form. When you are through, click the “check-out” and you are all done and are registered. It’s as easy as that, and the earlier you register, the more you are guaranteed a seat at the always sold out, “Best of The Best” Luncheon. For Hotel reservations, the rate for NJBA attendees is $120.00 per room. Reserve now, at 800-345-7253, and be sure and tell the reservation person you are attending the NJBA conference. Rooms are first come-first serve until our room block is filled. Don’t be left out, call Caesar’s today and reserve your room. You can cancel your reservation at any time up to 72 hours before the conference with no penalty.  

NJBA Audience Research Project Is Completed

Last year, the NJBA Board off Directors decided to find out what makes residents of New Jersey tick. We were interested in why they live here, how they spend their time, what media they employee and why, and a lot about their life style. The Board selected Edison Research to conduct the survey and the results were presented to the survey committee, headed by Josh Gertzog. A presentation will be made at the Mid-Atlantic Conference by Tom Webster, VP of Edison Research at 8:45 am, detailing highlights of the study. This study is shocking in some ways, and routine in others. Generally, it tells broadcasters what New Jersey audiences want from their media and offers direction on how to satisfy local needs. Since perception is reality, this session is an absolute must for all personnel that work in broadcasting, in the state. If you miss this session, you will be missing a lot, and will be giving your competitor a major advantage. One of the major areas covered is programming. It highlights some conventional programming thought, that isn’t true. This must session will be offered on a first come basis, so be sure and get there early to guarantee a seat. 

New PEP Program To Air

The Department of Environmental Protection is asking the NJBA to help alert citizens in the State to the problems that exist with the newly awakening Black Bear population. The bears have been sleeping the winter away. Now they are waking up and looking for food. The spots urge residents not to feed the bears and to make sure that bird feeders, garbage cans, and outdoor grills don’t have any food that bears could get. It is very important that the spots, a :60 and 2 :30’s be downloaded from our website and start to be played immediately. We really need to alert the public as the bears wake up and stay to hunt for food.

Joan In Focus
Joan E. Gerberding  named President of LocalFocus, the former Regional Market Radio.  LocalFocus is a subsidiary of Focus360LLC, offering a range of services including media representation and placement, media technology solutions, and integrated content development.  Joan can be reached at 212 896-8011.

Please run spots promoting the Howard L. Green Humanitarian Award as often as  possible.  Thanks! 

Reminders: Keep your FCC inspection up to date.  It’s the cheapest insurance you can get.

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