NJBA Weekly Newsletter Friday, June 1, 2007

Mid-Atlantic States Conference This Week

Broadcasters from all over the Mid Atlantic region will be gathering this coming week in Atlantic City for the 2007 Mid-Atlantic States Conference. The meetings, being held at Caesars Hotel and Casino, will kick off Monday night with a 2 hour opening reception at “Game On” on Caesars Pier. Tuesday Morning, the Association will honor Senator Robert Menendez by naming him,”NJBA’s Man of the Year “. David K . Rehr, President and CEO of the National Association of Broadcasters, will kick off the conference with his look at the challenges ahead for the broadcast industry. Tom Webster, VP, Edison Research, will be discussing the highlights of a very complete survey of a New Jersey Listener and Viewer. This exciting look into our customers is illuminating and gives us lots of areas to improve what we do to better serve them. Jeff Haley, President and CEO of the Radio Advertising Bureau, will be the end note speaker. He will tell us of the plans for the future the Bureau has for getting more money spent by advertisers in to radio. From the Opening Reception on Monday, to the Closing Reception on Tuesday, “Club Boombox”, the conference will be chucked full of information to help run a broadcast station better and with more profit. Sessions are specialized for Management, featuring Roy Stewart, Senior Deputy Chief, Media Bureau; Programming, including a section on News Broadcasting, featuring Harvey Nagler from CBS Radio News; Engineering, organized by Tom Ray of Buckley Broadcasting in New York City and Sales, featuring Paul Weyland, a favorite broadcasters sales trainer. In addition, some attendee will be going on an all expense paid Cruise on Royal Caribbean Cruise line. You must be present to win. If you have not yet registered, you can register on site at Caesars in the Palladium Lobby.  See you in Atlantic City! 

State Seat belt Scandal

The State of New Jersey wants broadcasters to run seat belt ads for free, while most other states are getting paid to run them. The National Highway Transportation Administration gives each state federal funds to be used both for advertising and enforcement of seat belts laws. In most states, according to a survey conducted by Philip Roberts, President and CEO of The New Jersey Broadcasters Association, time is purchased on broadcast stations by the state for seat belt advertising. The campaign is called “Click It or Ticket”. For the last two years, the entire Click It or Ticket money allocated to New Jersey has gone to enforcement. A survey shows that most other states use some of that money for paid broadcast advertising.  While Broadcast Stations have always made their own minds up about what to run on their air in PSA form, Roberts is urging stations to reject all seat belt PSA’s and NCSA’s. Most other states are running paid seat belt ads.  Obliviously, the State of New Jersey doesn’t think it’s important enough to pay for these ads and wants a free ride on the backs of the states’ broadcasters. 

Sony announces it will manufacture both home and car HD radios. This is a major breakthrough for HD Radio Receivers.    

Double check your ABIP status.  Don’t let your insurance run out!

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