January 18, 2024
1:00PM - 2:00PM
Third Thursday - Media Habits of Streamers
with Brian Allers, TVB
On the third Thursday of each month, the NJBA presents webinars on various subjects in cooperation with the Michigan Association of Broadcasters
"Media Habits of Streamers"
with Brian Allen, Television Bureau of Advertising
It is no secret that streaming platforms have become a popular way to view content. However, there are questions about who is watching which services, whether these services have advertising, and whether these streaming viewers view linear TV.
The 2023 SVOD study, a brand-new 4,000-respondent survey implemented by the well-regarded research company GfK and commissioned by TVB, attempts to better understand this vast world of streaming and how linear television, more specifically, local broadcast TV fits in it. Key findings from this study help advertising decision makers better understand the media landscape and showcase the value linear TV continues to have for advertisers.
About the Speaker
Brian Allers is Senior Vice President, Business Development for TVB, the national trade association representing America’s local broadcast television industry. In his role with TVB, Brian works with local broadcast stations and ownership groups by traveling the country and presenting to advertisers on how to grow their business through the right allocation of their media dollar. Brian also spearheads TVBU, TVB’s dedicated online sales training program. Brian handles the Midwest and West Coast Divisions for TVB and is on the road as much as 40 weeks out of the year.
Brian’s background includes over 20 years in marketing and advertising. Prior to joining TVB, Brian had successful stints at a number of local television stations owned by leading broadcast organizations including Meredith and Scripps.
Brian is a graduate of the University of Kansas and lives in Naples, FL with his wife and two children.